Carlos leads Leafly’s sales, marketing, business operations, and award-winning content teams. As part of his role, Carlos shapes the go-to market strategy for existing and new products, ensuring that retail and brand customers understand the value Leafly brings to customers of all sizes. He oversees the sales planning process and guides the company’s product strategy to increase revenue generation in both existing and new markets.
Carlos brings many years of experience across a distinguished career in digital media, business development, and intellectual property compliance. As a seasoned business leader with more than 20 years of commercial experience, he has expertise in establishing, developing, and growing businesses in both emerging and mature markets around the globe.
Prior to joining Leafly, Carlos served as Chief Commercial Officer at Adnet Global, where he led the overall strategy to speed the growth of their business. Before Adnet, Carlos spent two decades at Getty Images where he managed multiple business units including Northern Europe, Emerging Markets, Global Compliance, Hispanic US, and Latin America. While at Getty Images, he designed and implemented the go-to-market strategy for expansion into LATAM and led the entire acquisition and integration of Getty Images Latin America. He also led business development for PicScout, a leading image recognition company, where he launched several products and expanded the customer base beyond content creators to include brands, marketers, PR and advertising agencies.
Carlos has a Masters in Business Administration from Alliance Manchester Business School and resides in the Puget Sound region.